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CASE STUDY

Happy Gilmore 2 Premiere

2025


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Happy Gilmore 2 Premiere

The Happy Gilmore 2 Premiere

For Netflix’s Happy Gilmore 2 premiere in Martin Place, we delivered a stunning outdoor media wall that dominated every frame—and partnered with Bestoked who installed a playful custom mini-golf activation that brought the movie’s spirit to life.

The Happy Gilmore 2 Premiere
THE CLIENT
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XO Media Group, on behalf of Netflix for the Happy Gilmore 2 movie premiere. Premiere of Happy Gilmore 2—Netflix’s highly anticipated sequel to the beloved comedy classic—hosted outdoors at Sydney’s iconic Martin Place, and captured live for streaming and media coverage.

Creative Collaboration

XO Media Group: With roots stretching back over 20 years, XO Media Group is a leader in experiential marketing—blending bold creative vision with strategic activation. Their expertise lies in immersive brand experiences for film, TV, and global brands—ranging from ambient media to networked installations.

Media Wall Impact: The Media Wall team delivered an expansive, premium outdoor media wall that anchored the event’s visual identity—ensuring every red-carpet entrance was cinematic and brand-forward under the open Sydney sky.

Challenge: Design and install a premium outdoor media wall for a high-profile Happy Gilmore 2 premiere. The setting—Martin Place in Sydney’s CBD—required a structure that could deliver polished visual impact during live streaming and celebrity arrivals, while reflecting Netflix’s brand prestige and the vibrancy of the XO Media Group production.

Creative Collaboration

The Solution

Bold Scale & Design

  • Deployed a striking premium outdoor media wall that balanced visual drama with elegant branding, anchoring Martin Place as an immersive, premiere-worthy experience.

Broadcast-Level Clarity

  • Chose ultra-vivid, fade-resistant print materials and fine detailing to assure camera-ready quality—from up-close shots to wide-angle broadcast frames.

Urban-Ready Durability

  • Engineered for a public setting: reinforced anchoring, weatherproof materials, and crowd-resilient design ensured visual perfection in dynamic outdoor conditions.

Creative & Operational Harmony

  • Collaborated deeply with XO Media Group's production and creative teams to ensure seamless alignment with red-carpet flow, on-site lighting, and media capture strategies.

Creative Integration

  • Bestoked’s Mini-Golf ActivationComplementing the media wall, Bestoked crafted a bespoke mini-golf experience that brought Happy Gilmore’s playful spirit to life. Strategically placed in front of the media wall, it turned the event area into an interactive, photo-ready zone that invited engagement and shareable moments. It amplified experiential storytelling, rather than merely serving as a backdrop.
The Solution

The Results

Show-Stopper in Coverage

The media wall anchored every red-carpet moment, reinforcing Netflix’s branding across stills and live broadcasts.

Interactive Engagement

The mini-golf activation added a fun, memorable touch that elevated social media buzz and broadened reach beyond the event footprint.

Prestige Aligned with Performance

The installation’s visual and experiential success upheld the premiere’s cultural relevance—and positioned XO Media Group and the media wall as essential contributors to the event’s storytelling.

MediawallCall us: 1300 170 853Email us: sales@mediawall.com.au

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